Real Ale Trail 2026

30/06/2026

About the event

1 March to 31 May

The Black Country Ales Real Ale Trail offers the opportunity to visit pubs across the region, each with its own character and place within its local community.

The Trail encourages customers to discover houses they may not have visited before, while enjoying well kept cask ale in traditional surroundings.

How It Works

Collect stamps from 25 of our 55 pubs and receive your Trail Rewards.

Each participating pub has its own stamp. Every visit marks another stop on the Trail and another house discovered.

Trail Passports are available at the bar in all pubs.

Trail Rewards

Customers who collect 25 stamps will receive:

• The 2026 Real Ale Trail Rugby Shirt
• A £25 Gift Card to be redeemed in any Black Country Ales pub

Full details are available in participating pubs.